Data - a user’s best friend

As a user researcher working closely with the public sector, I’m passionate about what digital projects could do to transform all aspects of life,…


Discovering the elusive concept of culture in design through how people around the world wash their socks

Recently I attended a meetup about "Researching Culture: a masterclass with Ipsos MORI." Tickets to this popular event sell out quicker than…


But what about everybody else?! User research sample sizes and use.

I’d just presented a draft of research outputs to a group of stakeholders. “But what about everybody else?!” I’d explained we’d booked in between 3…


Build lasting change with your users, to ensure you both cross the finish line at the same time

Transformation. Change. Innovation. - The world is an exciting place at the moment. Overlooking any anxieties around complex political situations at…


How to get better at communicating user research findings

Communicating intangible and non-actionable user research findings User research is becoming a fundamental element of successful digital…


People, not users

So, I guess we all know that users are people, however, even if this seems pretty banal to you, we sometimes tend to forget and just refer to them as…


Explaining User Research to those outside the ‘Agile bubble’

‘What is it you do again?’ or ‘I know my user better than you!’ Explaining & communicating User Research to the uninformed or dismissive  …


How to teach service design using wands, wizards, owls, and Hogwarts - Part 1

What on earth does Harry Potter have to do with service design? Well, as it turns out, quite a lot… At Methods, we run monthly workshops on a Friday…


Race disparity round table at No 10.

Ethnicity facts and figures - Publish data with the users in mind

On a summer day in 2016, Theresa May stood on the steps of 10 Downing Street and called for an audit of all government data on ethnicity. In her…


User Research 101

Hello. We’re Ben and Jennifer (or ‘Bennifer’ as we are known here at Methods). We’re part of an expanding team with experience across the public and…