East West Rail (EWR) were creating a direct rail connection between Oxford and Cambridge. Their mission is to decrease journey times, commuting costs and ease road congestion. EWR’s role is to oversee and accelerate the delivery.
Salesforce® had been implemented at EWR by a previous consulting partner, but was not meeting the needs of the organisation. When originally implemented, information about business activities was scarce, and many of the original project team had left. EWR recognised the significant benefits Salesforce® could deliver if configured correctly and users were properly trained.