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A new data consent service to exceed customer requirements

The Department for International Trade (DIT) aids development and growth of international trade by managing customer data and supporting marketing activity. Customer data and its effective management is key to DIT in meeting customer expectations and maintaining compliance.

With stringent privacy regulation and legislation’s, and customers expecting to engage and transact with organisations that respect their privacy; the DIT was looking to ‘join up’ organisations and be able to manage data centrally. In order to comply with strengthened data consent and privacy regulations whilst improving and exceeding customer expectations, the DIT identified the requirement for a new consent service to capture and allow consent preferences to be updated.